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Online dating thesis

1 INTRODUCTION 1.1 STRUCTURE 1.1.1 DEMARCATION 1.1.2 PROCESS 2 CULTURAL FUNDAMENTALS 2.1 DEFINITION OF CULTURE 2.2 DIMENSIONS OF CULTURE 2.2.1 INDIVIDUALISM INDEX 2.3 CULTURAL INFLUENCE ON COMMUNICATION 2.4 CULTURAL PERSPECTIVE ON LOVE AND MARRIAGE 3 ONLINE DATING - AN OVERVIEW 3.1 DESCRIPTION/DESCRIPTION 3.2 TYPES OF ONLINE DATING 4 EMPIRICAL RESEARCH OF SELECTED ONLINE DATING MARKETS 4.1 METHODOLOGY 4.2 USA 4.2.1 CHARACTERISTICS OF AMERICAN CULTURE 4.2.2 DATING IN USA 4.2.3 EHARMONY 4.2.3.1 A profile 4.2.3.2 Prices and Service 4.3 GERMANY 4.3.1 CHARACTERISTICS OF GERMAN CULTURE 4.3.2 DATING IN GERMANY 4.3.3 PARSHIP 4.3.3.1 A profile 4.3.3.2 Prices and Service 4.4 INDIA 4.4.1 CHARACTERISTICS OF INDIAN CULTURE 4.4.2 DATING IN INDIA 4.4.3 SHAADI 4.4.3.1 A profile 4.4.3.2 Prices and Services 4.5 JAPAN 4.5.1 CHARACTERISTICS OF THE JAPANESE CULTURE 4.5.2 DATING IN JAPAN 4.5.3 O-NET 4.5.3.1A profile 4.5.3.2 Prices and Services 5 FINDINGS 5.1 SIMILARITIES 5.2 DIFFERENCES 6 CONCLUSION SOURCES APPENDIX Fig. ways of communication in online dating, marketing of online dating providers, design of website user interface, website content, etc.

A cross-cultural comparison within online dating also means having the choice between various points of view: e.g.

Thus, support or disapproval of the given hypothesis will be founded on the comparison of required profile information in online dating websites.

The relevant countries were deliberately selected as they provide a very broad cultural perspective.

Western cultures are presented by USA, which was the first online dating market and Germany as being the country of the author’s origin.

India and Japan were chosen to present online dating in Eastern cultures.

Some aspects of culture, which are relevant within this thesis, are hard to generalise for all people within a country, as there are big differences, depending on urbanization, religion, and socio-economic status.

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