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New dating site for 2013

If you plan to start a website in the online dating business, you do not have to be an expert in programming or search engine optimization and promotion.

What you can do is simply purchase a ready dating script for the selected niche: Christian, local, LGBT, and so on, and start promoting it.

In order to promote successfully, you will not need any programming skills either.

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Google Analytics will help you track dynamics of the site visits, monitor page views and conversion. It means that you will have trusted resources referring to your website. When you are looking for link exchange resources, select the websites that are relevant to your subject. It can be a piece of advice on How to act on a first date, How To Create a Healthy Relationship, Cheap Date Ideas and more. You may also need to use paid advertising such as contextual ads (Google Ad Sense, MSN) or banners.

The process is very labour-consuming; however, you cannot do without it. Get a link from trusted catalogues: general ones like DMOZ, Yahoo or Botw, or local ones like Yelp, Google places, It means that you should only post the information on your website that can be interesting or useful to your site visitors. You can post such articles directly on your website or on E-zine resources. Create a group or page on Facebook, tweet on Twitter, post and pin images on Pinterest, promote your website in your local social networks. Contextual advertising lets you set up your ads to display them in a certain region, at a certain time period, to introduce age limits, and more. Create as much content about your website as possible.

You will also need to sign up for catalogues of dating websites. It is very important that author’s copyrights are confirmed. By simply communicating on forums you can reach at least two goals: learn more on dating site promotion and add a link to your website.

In order to have your content linked to yourself, link to the article in your Google Plus account and add rel=”author” attribute into your article. One of the ways to do it is to add your site domain name into the user’s signature. Use offline advertising: local newspapers and magazines, auto stickers, T-shirt prints, promotional gifts.

If your website is targeted at a local audience, offline ads may be one of the most effective means to promote. Do not forget the perennial favourite, the good old Yellow Pages – printed or online version. Post success stories of your site members who met each other thanks to you.

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