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In "K" Brand, Abel's Ltd., Batchelor's Surprise Peas, Birds Eye Frozen Foods, Birds Eye NZ Ltd, Butland Industries, Clarence Frank Birdseye, Continental Foods, Continental soups, Crest Fine Foods, Frying Saucers, Goldman Sachs/Postum Cereals, Handy Andy cleaner, Impulse deodorant, J. Z.) Ltd, Lever Products, Lifebuoy, Lucky Whip cream, Lux, Margarine Unie, Monkey Brand soap, Oak, Rosella Foods, S. I recall well how they were heavily advertised on television in the late 1970s and early 1980s – it was on relentless rotation! Butland, Kirkpatrick, Knights Castille soap, Lever Bros (N.Kirkpatrick & Company, Simplot, Solvol soap, Stockpot vegetables, Surprise, Thompson & Hill, Unilever, Van den Bergh Foods, Vim cleaner, Wall's ice cream, Wall's Ice Cream Ltd, Wattie Cannery Ltd, Wattie's, William Hesketh Lever on June 11, 2014 at 10.46 Who remembers the Surprise brand? However it may have been forgotten that Surprise were around long before that; as far back as the 1950s in New Zealand with pea and bean products – both dried and frozen.
Crest was for some time the most successful (mainly canned) food business in New Zealand until usurped by the Wattie’s line (Butland had his initial success with the invention of Chesdale Cheese and was also behind the Goldpack fruit brand amongst others).
History is confusing around how the Crest brand passed from one owner to the next.
My research shows that the brand changed hands in 1959 – but that Wattie’s kept producing the frozen stuff on behalf of Unilever until 1961 or so.
Another record shows the Crest brand passing via S. Wattie Foods Limited in 1960 (Wattie’s had also bought both “K” and Thompson & Hill’s OAK brands in this year).
A shopper holding packets of surprise dried peas at Merrylands Shopping Centre, NSW, Australia.
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Taken in 1966 by Ern Mc Quillan, image courtesy of the National Library of Australia colelction, ref nlapic-vn4984301.I’d have to see more examples of packaging with notations on company details to develop a better tracking – but I would say that this was referring to the canned business, not the frozen and dried goods portion (Crest also included spices and sauce lines) – as by the early 1970s the Surprise brand, along with hugely popular Wall’s ice cream (covered here in September 2013) – is being marketed under the auspices of Birds Eye Frozen Foods NZ Ltd, a Unilever subsidiary.As the Crest brand died off for good around the mid-late 1970s that part was dropped by Unilever and the Surprise brand was slotted under Continental.I assumed Surprise was by Crest – and that when Butland had supposedly sold the brand to Unilever (who then added some more product lines like packets of dried “Stockpot Vegetables” for various soups, amongst others) they acquired the Surprise line/ brand from Butland in the deal as well.Just when I thought I had this all sorted – a Surprise sliced apples box appeared online for sale indicating it was manufactured by “Crest Foods Limited” alone.It’s similar to the box pictured here dated first half of the 1970s – except it seemed to have an imperial price written on it in pencil.Did Crest hold a license from Unilever for Surprise then conceded later?A quick check of records shows that the address for Crest on the box, at Jackson Street, Petone, Wellington – was the same address for Unilever’s Birds Eye.A potted Unilever history: William Hesketh Lever launched Sunlight Soap in England in 1885 and it was imported to Aotearoa until operations opened in Sydney in 1899 – at which point importation of the product into New Zealand switched to Australia.However it was not until quite late in the piece, 1919 in fact, that Lever products were produced domestically.In 1920 Lever merged with Dutch fats and oils business Margarine Unie modifying the company to an amalgamation of the two monikers – Unilever.